Located in Caohejing Hi-tech Park, and having operated a state-class R&D centre since 1999, Shanghai Belling engages in the design and applications development of various semiconductor components, and is a major domestic supplier of such products. The two primary areas that the company currently focuses on are: power chain (power management, power devices, motor drive) and signal chain (data converters, power metering chip, IoT front-ends, non-volatile memories, standard signal products). These products enable the company to serve a wide range of market segments such as automotive electronics, industrial control, PV, energy storage, energy efficiency monitoring, electrical equipment, optical communication, household appliances, short-distance vehicles, high-end and portable medical equipment, mobile camera modules, and assorted other consumer products. The company has established R&D and sales teams in Shanghai, Nanjing, Shenzhen, Chengdu and Xi’an. A strong FAE team offers excellent and timely support for customers and can greatly expedite product design-in.